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Hestia

Purpose

On the way to net positive

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Challenge
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Hestia Living, a trailblazer in real estate development, is dedicated to building the sustainable and innovative homes, neighborhoods, and cities of the future. Their commitment to creating CO2-neutral living spaces and creating a deeper bond between people and their environment is truly commendable. However, effectively conveying this unique mission to their stakeholders via a consistent brand story, logo, and website was a complex task. The objective was clear: to develop a unified, purpose-driven brand narrative to be communicated across all brand elements.
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Approach


Addressing this challenge, Smaac undertook the transformation of Hestia Living's brand. This impactful process involved the development of brand identity, logo design, website design, and a catchy tagline, all rooted in a strong brand strategy. Each brand element was designed to reflect Hestia Living's mission, ensuring a seamless narrative across all touchpoints. This approach ensured that the logo, brand identity, and website were not only visually appealing, but also all contributed towards communicating Hestia Living's inspiring story.
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What sets it apart

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What made this specific project truly unique lay in the creation of a brand identity where all elements are in perfect harmony. With a lot of pride, Smaac was able to deliver this exciting project and help a true purpose-driven organization effectively communicating their story to the rest of the world. In our opinion, a story worth being told.

Hestia

Approach

What sets it apart

Workshops are a magic formula. They foster buy-in and enable the establishment of a sharedpurpose. Naturally, this led to the creation of the new tagline: "Growing the future together."

We revolutionized everything for Plantlab—a newpurpose marketing strategy, a complete branding makeover, a new website, and an initial cross-media campaign. With a uniquepurposeand positioning strategy, Plantlab has everything it needs to continue growing.

“It was pleasant working together with Smaac”

Marketing - Hestia living - Hestia
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The company helped us to rebrand and design a new website. It was pleasant working together with Smaac, always ready to respond when something wasn't clear. A stunning presentation was prepared to show our new logo and a beautiful website was created. Completely satisfied!

Niek Molenaar
Marketing - Hestia living - Hestia

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