What is purpose?
Purpose is the moral compass of an organisation that ensures that it can make a difference to society. We are shifting from Shareholders first to Stakeholders first. A well thought-out purpose is essential and is the foundation for everything: including your marketing & communication and your employee engagement. A shared purpose ensures solidarity within the organisation and therefore is a strong binding factor.
Why understanding generation Z is so important...
They were born between 1990 and 2010 are now reaching the age where their influence on society and corporations is increasingly growing.
They are the present and they are the future. If we understand their needs and behaviours we are ensuring that our brand is relevant and future proof.
