



It is truly inspirational to see what these students at the Eindhoven University of Technology achieve each year. Not only do they build state-of-the-art vehicles, but they also get the industry involved and show the world what can be done with the technologies that are already available to us today.
Having won all four world championship events for solar family cars, they have now shifted their focus to a new concept: SHOW (Self-sustaining House On Wheels). It's a mobile home in which you can live, work and have fun while travelling using energy from the sun. It generates enough solar energy to drive, shower, watch TV, charge up your laptop and make coffee.
Whether working on the graphic design for the vehicle or helping them optimise their market approach, at Smaac we are proud to support them whichever way we can.
Workshops are a magic formula. They foster buy-in and enable the establishment of a sharedpurpose. Naturally, this led to the creation of the new tagline: "Growing the future together."
We revolutionized everything for Plantlab—a newpurpose marketing strategy, a complete branding makeover, a new website, and an initial cross-media campaign. With a uniquepurposeand positioning strategy, Plantlab has everything it needs to continue growing.

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