At Christmas, your best present is to be present.
Rituals' founder Raymond Cloosterman started the company with a greater goal than just selling products. He was on a purposeful mission, driven by his belief that we can transform our daily routines into more meaningful moments if we slow down and simply pay just a bit more attention to the small things.
Smaac's strategy & branding department collaborated with our product design department to support Rituals' #shareyourlight campaign. From product design and production, to packaging design and visuals, we were fully invested in helping their social movement become a success.
The goal was to encourage people to put their phones down over Christmas. The jewel of the campaign was the phone candle, a gift that helps you focus your undivided attention on your loved ones.
Workshops are a magic formula. They foster buy-in and enable the establishment of a sharedpurpose. Naturally, this led to the creation of the new tagline: "Growing the future together."
We revolutionized everything for Plantlab—a newpurpose marketing strategy, a complete branding makeover, a new website, and an initial cross-media campaign. With a uniquepurposeand positioning strategy, Plantlab has everything it needs to continue growing.
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The final product was created with passion and a true eye for detail by Smaac. Most of all… this project was smoothly managed.
